Plain language. Sources attached. Dates on everything.
For athletes, parents, coaches, and the people who work with them. Not legal advice; a real question goes to counsel, and we say so.
Know Your Athlete, explained for parents, coaches, and brands
What Know Your Athlete checks, what stays private, what a brand actually sees, and why a granular badge beats a single 'verified' tick. Not a government ID, not an eligibility ruling, not legal representation.
How a transparent NIL deal is priced, and why the ledger is the product
Flat fees, fixed deliverables, a usage window, a real exit, and a public ledger entry: what a NIL33 Champion deal looks like on paper, what it never contains, and how the deal card and Contract Shield keep it that way.
NIL in 2026: the four layers every athlete deal sits under
Federal (none, plus the FTC), NCAA (the House settlement and NIL Go), your state, and your high-school association. What changed, what did not, and what it means at signing time.
The disclosure rule, in one page, for athletes and creators
If you got anything of value and you say something good, say so. Where, how, and what happens when you don't.
How athletes get scammed, and the check that stops most of it
Fake NIL clubs, opaque collectives, 'guaranteed' crypto plays, account-takeover bait. The patterns, and the thirty-second habit.
What a transparent endorsement looks like
A signed agreement, a flat fee, a public ledger entry, a wallet the athlete controls, and a receipt anyone can verify. That is the whole design.
Imagery on this site is original and illustrative. No real athlete is depicted, and no one is endorsing anything until their countersigned agreement is on the ledger.